by Kym Ebenestelli

Executive Briefings give you what every responsible leader needs:

Clarity, context, and the critical questions that protect your brand and strengthen decision-making.

Why These Briefings Matter

Senior leaders face a growing gap between marketing complexity and the strategic clarity needed to lead well. This is all leading to increased risk of:

  • Wasted investment
  • Brand misalignment
  • Poor governance
  • Reactive decision-making

These briefings close that gap — giving CEOs, boards and senior leaders the context they need to make smart, defensible decisions.

What's Inside the Series

Each briefing delivers:

  • A plain-English explanation of what has changed
  • The implications for brand, leadership and governance
  • Opportunities you should be ready to capture
  • Risks you need to manage
  • Decision questions to guide managerial judgement

Designed to equip leaders, not marketers.

Who These Briefings Are For

  • CEOs
  • Board members
  • Executives responsible for brand, marketing or strategic direction
  • Leaders navigating growth, complexity or transformation

About Kym

Kym has been advising senior leaders for 25+ years across digital disruption, economic cycles, COVID pivots and now the rise of AI. She translates complexity into clarity - helping CEOs and senior leaders protect the brand and make defensible decisions.

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Contact Us

Executive Briefings

Whether you join a live webinar or host a face-to-face session for your leadership team, each briefing distils the noise into clear, actionable insight—designed specifically for CEOs, boards, and senior executives who oversee marketing but aren’t marketing specialists.

AI Brand Risks &
Responsible Innovation.

Protecting the brand while making defensible, commercially intelligent AI decisions.

The shift to machine consumers.

Preparing your brand for the next era of buying.

Marketing Investment & Strategic Clarity.

How leaders set budgets to protect the brand and drive growth.